The trend in Brazil’s Cocoa Industry: GI Labels

Brazilian cocoa growers are learning lessons from French winemakers.

Like producers of wine from France’s Champagne area, Brazil’s chocolate industry is using geographical indication or GI labels with good results. These labels show where the cocoa comes from and it's quality. The special labels can lead to higher prices on the market.

Henrique Almeida is the 63-year-old owner of a farm in Coaraci, in the northeastern Brazilian state of Bahia. He is pleased with the "South Bahia" geographical indication for his cocoa.

"The production of fine cocoa and the creation of the geographical indication label make it possible to have a profitable business and pull our region upwards," Almeida said.

For many years, farmers in Bahia had produced common cocoa, used widely in the chocolate industry.

But in 1989, an outbreak of "witches' broom" disease sharply reduced the productivity of Bahia's cocoa trees. These trees make up to 86 percent of Brazil’s national crop.

At the time, Almeida, like other producers in southern Bahia, chose to improve the quality of his crop in order to be able to continue growing.

"When I bought the farm, standard cocoa prices were low, and cocoa farmers were unmotivated, while the chocolate market was doing well," he told the French news agency AFP. "I started growing fine cocoa to make my own chocolate and add value to my product."

The label is the result of 10 years of work by Almeida and other cocoa producers, as well as cooperatives and researchers. Together, they created the South Bahia Cocoa Association to define production rules. The National Institute of Industrial Property registered the GI in 2018 to make the label official.

The “South Bahia” label is the second GI given to Brazilian cocoa. The Linhares region in the state of Espirito Santo was the first GI to be registered in 2012. Tome-Acu in the northeastern state of Pará became the third in 2019.

Vocabulary

Discuss the following vocabulary with your teacher

indication – n. something (such as a sign or signal) that points out or shows something

  • Her muddy footprints were a big indication that they were caught in the rainstorm.

label - n. a name is shown on a product that gives information about the company, or a person who sold produced or designed it

  • The ring had a designer label which made it a bit more expensive

region – n. a part of a country, of the world, etc., that is different or separate from other parts in some way

  • I could tell by her accent that she was from the coastal region in the country.

productivity -- n. the rate at which goods are produced or work is completed

  • Finland's productivity has increased due to their unique working hours for all employees.

standard – adj. regularly and widely used, seen, or accepted: not unusual or special

  • She lowered her standards by going to that college.

unmotivated -- adj. having no desire to do or succeed at something, not motivated

  • Due to a number of setbacks she was extremely unmotivated to complete the task.

register -- v. to record information about (something) in a book or system of public records

  • I would need to register for this year's music class next week.

 

Questions

Answer the following questions

  1. Which country are Brazilian cocoa growers learning lessons from?
  2. Which product is France best known for producing?
  3. How old is Henrique Almeida and where does he live?
  4. Which disease reduced the productivity of Bahia's cocoa trees?

 

Make a sentence

Make a sentence using the following words

  • indication
  • label
  • region
  • productivity 
  • standard
  • unmotivated
  • register

 

Discussion

Have a discussion on the following questions

  1. What are a few things that you can make using cocoa?
  2. What is your country's best and most popular export?
  3. Can you name a few countries that are world-renowned for the exports?